How to optimize for voice search

23 February 2020 /

How to optimize for voice search? For a voice search optimization, you need a full package of the basic SEO set-ups. The higher a page is ranked (the best is to get into Google TOP-3), the better its chances of becoming a voice search answer. Most of the things you do for voice search SEO will improve your overall website’s search visibility.

Voice Search is a technology that allows users to search just using their voices instead of typing. It works through the ASR system (automatic speech recognition) that transforms voice signal into text.

To perform a voice search, people can use two types of devices:
Mobile phones with voice assistants (OK Google, Siri, Alexa, Cortana, Samsung Bixby, etc.)
Voice-first gadgets (Google Home, Amazon Echo, Apple HomePod and others)

Voice Search Statistics
1. There are over one billion voice searches per month
2. 40 % of adults use voice search at least once a day
3. Almost 50 % uses voice search when researching for products
4. Google Assistant is available on more than 400 million devices
5. By 2020, 50 % of all searches will be voice searches
6. 30 % of all searches will be done without a screen, by 2020

 

3 tips to optimize for voice search
  1. Add Long-Tail Keywords
    Long-tail keywords can be described as a very targeted phrase that contains three or more words. Often, a long-tail keyword consists of a head term – the main, general keyword – with one or two more specific keywords added.
  2. Having a Mobile-Friendly Website is Key
    Most of the people use their mobile devices for voice search requests – so, the one thing you definitely need to have when you want to appear at the top of the voice results, is a mobile-friendly, responsive design.
  3. Focus on Local SEO
    People tend to search for a local business by saying either:
    “Hair salon in Lisbon” — In this case Google relies on site content to generate results
    “Hair salon near me” — With “___ near me” searches, Google shows the nearest relevant Google My Business listings in the results. This is why it’s important to not only optimize your website’s content to these queries, but to also claim and optimize your Google My Business profile.
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